1
Jun
It's tough at the bottom
Nick Churton of Mayfair Office looks at what it takes
to reach the top in property.
It’s been a
tough season in the football Premier League. As if the fight
for top position wasn’t enough, the scrap to avoid relegation
was just as frenzied a cliff-hanger. Being dropped to a lower
division is always painful and it comes at a heavy price too.
Not so many people want to come and see you play and so the value
of your club goes down.
Property is just
the same. Those flats and houses in the best locations, in
the best order and offering strength-in-depth features and benefits
are in the premier league and fetch the best prices. Those
that offer less drop down the divisions losing value all the
way.
The best football
clubs attract the best players and the best properties attract the
best buyers. While one can’t change a property’s
location, one can certainly make the most of all those attractive
features that make such a difference to a sale and the eventual
price received.
Creating a
premier division property is all about understanding what a
discerning buyer is looking for, how he or she wants to live and
then providing just that. This requires imagination and
experience. It means not letting a property become dated or
down-at-heel, and it means suppressing the urge ever to be
idiosyncratic with décor. Above all it means ensuring
that a property is relevant in style and specification to modern
tastes and lifestyles.
This is where
working with your estate agent comes in – or at least an
estate agent with the experience and local knowledge to provide all
the advice needed to ensure your property is in the top
division. So ask your agent questions about how to give your
property more kerb appeal, how to help make the interior give a
great first impression and what practical measures would help your
property reach its full price potential. Work with your agent
to get the top price. No football manager ever made the top
grade without the collaboration of everyone around him. No
property made top price without a team effort.
Gaining Premier
Division status does take time, effort and some expense. But the
alternative isn’t a very attractive option – as any
relegated football manager will tell you.
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